Pricing gets the least attention of any profit lever, but it has the biggest impact. Spending one hour on strategic pricing will be the most profitable hour of your week.
Most pricing decisions are made from fear, not from confidence. Addressing the mindset limiters for pricing is the fastest way to increase profits.
Failure to plan and jumping to answer objections (instead of asking more questions) is costing you money. The 3 P formula for handling price objections is the best way to disarm and overcome them: Prepare, Pause, Probe.
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