Increase Profits Quickly with Pricing

Discover Your True Pricing Power

If You Are Excellent at What You Do, You Should Be Paid Like You Are Excellent.

But a lack of confidence in pricing power holds many businesses back from what’s possible.  This pricing performance problem is deeply rooted in internal beliefs about price, value, and market power.

Change your business by changing the way you think about price and value.

  • Be fearless about strategic pricing increases
  • Get paid what you’re worth
  • Increase profitability fast


Strategy Alone Won’t Produce Margins.  Your People Must Execute.

You can have a perfect pricing strategy, structure, and process in place, but somehow your margins still shrink in the face of out-of-control discounting and fear-based pricing. (And let’s face it, few organizations have truly perfect pricing strategy, structure and process).  Uncertain or ineffective salespeople find a way around the pricing disciplines you put in place and discount from fear not from confidence.  They don’t price to win business; they price not to lose.

Unless your sales team is skilled at overcoming price objections, adept at rolling out price increases to customers, and expert at selling the true value of your services or products, profits will suffer.

What we deliver:

Identify customer tactics
Arm team with effective countermeasures
Reveal underpriced areas of your business
Stop fear-based discounting
Change mindset around pricing and selling value
Boost confidence in negotiating
Overcome price objections
Roll out price increases successfully

A Tailored Pricing Solution

Through our marquis tailored pricing training and development program, Pricing Power Series, we help transform teams into profit-generating engines who sell with confidence and command the excellent price that your company deserves. Based on our analysis of your sales organization, our Pricing Power Series is tailored to your organization to ensure maximum engagement, impact, and results.


Pricing Power Series Components

  • In-depth preparation including interviews, questionnaires, data, and analysis to identify individual and team obstacles that sabotage pricing execution
  • Live, instructor-led workshops, heavily focused on application and practice for maximum participation and engagement
  • Supportive e-Learning resources including courses on topics such as “Successful Price Increases” and “Handling Price Objections” and downloadable pricing worksheets and tools
  • Personalized Pricing Scorecards for each salesperson identifying individual strengths, skills, and gaps specifically limiting pricing power
  • Expert-delivered manager coaching for sales managers to reinforce concepts, build effectiveness, and ensure execution of pricing strategy.

“Working with our team to thoroughly understand our value propositions, we were able to successfully increase our pricing by 50% improving profitability that we could reinvest in new products for our customers.”

CEO | Software Company, Midwest

If you aren’t interested in a custom-fit approach to help your team with pricing and profits, we have DIY programs you might like as well.  Same concepts, in a self-paced platform.

Our Proven Profit Process

We start our engagements with a diagnosis to uncover the underlying cause of the symptoms you observe.  Our proven process identifies those areas that you may not be aware are negatively impacting your team’s success.  Then we can formulate a plan to address your organization’s specific needs.

Identify relevant roadblocks preventing sales & pricing success

Devise the custom solution for your sales team to accelerate profit growth

Build skills to find, qualify, and close more profitable sales faster

Our Work

Confidently increase prices

Just after COVID-19 hit, we delivered a program to help a sales team execute a necessary price increase.  The team was nervous and a little scared but profits were dropping.



The results:

Sales increased 30%
Delivered highest margin in company’s 40-year history.
Confidently commanded the price their excellence deserves

Holding strong to your price

We worked with a sales team to help them stay focused, motivated, and engaged during COVID-19. The team saw a big change in their selling behaviors and confidence…and so did their bottom line.

The results:

Beat their competitors
Won more business at higher prices even during an economic downturn
Increased performance by the sales manager


Other Profit Boosting Services

Grow Sales Consistently and Predictably

Avoid the High Cost of Hiring Mistakes

Implement Repeatable Processes

Pricing Tools to Use

Profitability Levers

Use this model to run “what-if” scenarios with changes in price, direct and overhead costs, and volume to understand the impact of the most critical financial levers for profitability in your company.

Simple Profitability Plan

Want to increase revenue and profit? Generating more leads, having more activity and more appointments aren’t the only answers.

Price Objections Workbook

Frequently, price objections stand in the way of getting paid for your company’s excellence.  Download the “Price Objections Workbook” to start the journey of building stronger messaging and confidence in managing price objections.

Increase Price.  Boost Profits. 

Get Started