You’re very focused on profitability. You try to hold and gain price where you can without losing sales volume in the face of tough competition. Good enough, right? Well, what if the current pricing paradigm and skills of your team are blocking you from double-digit profit growth? (They probably are.)
If your team is not powerfully equipped to sell value over price and defend against price objections, check out this short e-course (module #1 of a seven-module course) designed to put your team on the path to better pricing.