Casey Brown is the President and co-owner of Boost Profits.  She founded Precision Pricing in 2010 which was renamed Boost Pricing and in 2021 joined forces with Braveheart Sales Performance to become Boost Profits.  She heads up the company’s innovation efforts, as well as leads the pricing practice for the firm.

Previously Casey was the Director of Pricing at the Glidden Paint Company, where she was responsible to drive pricing initiatives and margin for their paint brands, caulks and adhesives, and related products.  She was also a Pricing Manager at General Electric Lighting, and was responsible to manage and improve the pricing process and performance in support of the Commercial & Industrial and Retail sales teams.

Casey volunteers her time and energy to families of babies and children in Guatemala born with cleft lip and palate, where she translates between surgeons and families of children undergoing corrective surgeries.

Doug Butdorf joined one of Boost Profits’ predecessor companies in 2019. In his role as Senior Profitability Consultant he is focused on helping uncover the underlying issues negatively impacting client companies’ profits, in order to recommend solutions surrounding sales and pricing.

Doug has a varied background having worn many hats in a wide variety of industries including building businesses, as Co-Founder and CEO. He brings a unique perspective having both led a sales and marketing team as well as operating as a buyer and procurement manager.

Doug’s proudest of having founded and built the Plattsburgh Community Garden that provides soil, water, sun, and compost for over 75 community members to grow their own food. Operating since 2008.

Sharon Crowley has been with Boost Profits and predecessor companies since 2016 and is the firm’s Business Operations Manager.  She is involved in every aspect of the business by supporting our clients, supporting the sales and delivery teams, and assisting with marketing efforts.  Essentially, she ensures all the trains run on time.

Prior to joining Boost, Sharon was a Team Lead for Key Trust Company and KeyBank where she led a team of support personnel.  She also previously worked at BankOne where she supported the Trust & Investment Management group.

In her spare time, Sharon volunteers at a local animal shelter where she enjoys walking dogs.

Gretchen Gordon founded Braveheart Sales Performance in 2009 and in 2021 formed Boost Profits by merging operations with Boost Pricing.  She is the CEO and co-owner of Boost Profits where she is focused on the strategic vision of the company.  She also heads up the marketing effort and focuses on strategic relationships.

Gretchen previously provided working capital to operating companies and provided debt for equity providers on behalf of a variety of financial institutions including CIT, CapitalSource, and Textron Financial.  She was a Senior Vice President at KeyBank where she ran the Trust and Private Banking operations in Central Ohio and owned two other companies prior to Boost including a personal emergency response system (PERS) company and an outsourced sales management firm.

Gretchen loves to play golf competitively and enjoys the performance psychology parallels associated with sport and sales.

Alex Hayes joined Boost in 2021 as our Vice President of Operations and operates in the role of Integrator since Boost is a company running on EOS™.  Her responsibilities include team leadership, management, and accountability with a focus on removing obstacles for the Boost team, refining, and documenting our processes and supporting our Profitability Coaches throughout client engagements.

Previously Alex was Director of Sales at Hyphn, a prominent Steelcase Furniture Dealer, leading the sales and design project teams through order. As an executive team member, her focus was on growth and process strategy and building team structures that best supported client satisfaction. Prior to Hyphn Alex worked as a sales and sales leadership trainer focused mostly on technology companies, managing national training teams.

Alex indicates her best lessons on leadership, strategy, and value-based performance management techniques come from her 4-year-old daughter and 1-year-old son.

Kendall Horner is the Director of Sales and Client Success.  She joined Boost in 2021 and leads the sales team and our Client Success efforts.  As such, Kendall is responsible for working with clients and sales teams to ensure that Boost delivers for them and helps them to achieve more sales at higher prices for improved profits.

Prior to joining Boost Profits, Kendall spent several successful years in various sales roles in the office furniture and office equipment industries.  Her sales career began previously when she worked for Braveheart Sales Performance, a predecessor company to Boost, helping our clients with their sales interviewing and selection processes.

When Kendall isn’t helping sales teams excel she can be found coaching on the lacrosse field or playing with her three dogs.

Chris Mott joined Boost Profits in 2021 as a Profitability Coach to help create wildly successful sales leaders, managers, and salespeople.  His work focuses on training and coaching sales and pricing skills and mindsets along with working with clients to create Profit Tools to produce predictable repeatable growth.

Prior to joining Boost, Chris spent 25 years in a similar role coaching, training, and improving sales processes with middle-market client companies.  Previous to his work in training and coaching, Chris worked in sales and sales management for Corporate Microsystems and Legent Corporation growing his territory more than ten-fold in a five-year period.   Previous to starting his sales journey Chris cooked professionally, apprenticed with a Parisien chef, and opened a 200-seat restaurant.

Pam Rodefer joined Boost’s predecessor company, Braveheart, in 2013 and is a Profitability Coach to our clients.  She trains sales teams and coaches sales managers and leaders.  She helps team members grow their sales skills and sales management skills, pricing power, and confidence and helps them close the gaps in mindset that can sabotage success.

Previous to joining our team, Pam spent 13 years training and coaching sales teams through Rodefer Consulting, LLC.  This followed a robust sales and sales leadership career starting as a Sales Representative for Owens-Corning Fiberglass selling roofing shingles insulation products and progressing to roles in sales, sales leadership, and sales training with Johnson & Johnson, and Amira Medical, where she developed a team of managers and salespeople that launched the world’s first non-fingerstick blood glucose meter.

Pam enjoys spending time with her two dogs Major and Henry and is an avid Ohio State fan and alumnus.  In her constant pursuit of growth, she recently started taking piano lessons.